CANON 400D LAUNCH

Brief: In store support for the launch of the 400D, an entry level DSLR. Target market: Amateur photographers looking to upgrade their camera. Critical Insight: Nick, 39, lives in Andover, Hampshire, UK. Married with a 10-year-old son, he has been into photography for about 2 years since buying a digital point and shoot camera. "I love taking all types of photographs; rural landscapes, portraits and I like to experiment but I find my current camera limits my creativity. I have thought about buying a Digital SLR but I'm still worried they are too complicated... I just want to get out there and get a great shot". Communications strategy: Welcome to the playground. Creative Innovation: Based on our research we found that the larger camera retailers also sold TV monitors, which were an excellent POS site - so long as the content is great. Kieran Dodds (www.kierandodds.com a friendly, approachable and down to earth professional photographer was cast to demonstrate the user friendliness of the 400D in an appealing and un-hurried series of films. ROI: We shifted Canon's trade marketing budget from paper heavy POS (posters, leaflets etc...) to digital moving image content. This innovation revolutionalised the Canon approach to trade marketing tools and yielded dramatically increased ROI by developing content that could be used throughout the marketing mix ie in-store, on-line, on-pack and in-box. To date the films have been viewed by over 15 million people and continue to be a ...

Canon Rebel T3i VS T2i

Buying a new Canon Rebel digital SLR camera just got a bit more complicated. The question now is, " Canon Rebel T3i vs T2i?"

There has been a lot of discussion about whether the T3i was worthy of release because it is not much of an upgrade. Make sure you stick with this discussion all the way through, because you will discover that there are some subtle changes here that may sway your buying decision.

The first and most obvious comparison is with the basic features. The sensor and image processor are the exact same in both cameras. That means that there will be no advantage for either when it comes to image quality.

To go along with that, some of the other benchmarks for camera comparison are also identical. ISO has not changed and neither has the video capture quality. The ability to capture 3.7 still frames per second is the same, too.

The biggest difference in the hardware is the LCD screen. With the newest Rebel, you have a swivel panel that can be positioned so that you can take photos from awkward positions, either above or below where you would not be able to position a Canon Rebel T2i and still be able to see the LCD screen.

So a vari-angle LCD screen is a big advantage for the Canon Rebel T3i.

A second benefit for the new model is the ability to fire multiple flashes remotely when taking a photo. This sounds more like a pro feature, but it is definitely something that is not available on the T2i.

Third on the list of added features is in the video category. You can now use the "movie digital zoom" to zoom in to the center of the image by a factor of 3x to 10x without any degradation of the video quality. Plus there is now total manual control of focus while shooting.

But most buyers of the Canon Rebels are not going to be buying multiple flash units, so that feature advantage is almost a mute point.

The real advantage of the Canon Rebel T3i vs T2i comes in some of the creative features available now on the new model.

First, there is a new video component that allows you to take short video clips and have them stitched together inside the camera. You take 2, 4, or 8 second clips, as many as you want, and the camera does the rest.

Another creative feature is something called Basic+. When you set your camera in this Basic+ mode, there are two choices for your creative output. The first is choosing an ambience setting and the second is shooting by lighting or scene type.

With the ambience setting, you set a kind of mood for your photo as the camera adjusts the sharpness, contrast, color and saturation for effect.

With lighting or scene type, the camera employs some Creative Filters for 5 different effects. These are Fish-eye, Miniature, Soft focus, Grainy Black and White, and Toy Camera.

Finally, perhaps the most useful feature for those new to digital SLR cameras, there is now a Feature Guide that appears in the LCD panel. This guide gives a short description of the selected mode or feature so that you don't have to go hunting for the manual or do an Internet search to find out what the feature is.

As you decide between the Canon Rebel T3i vs T2i, your decision will be based on some rather subtle advances, unless the Vari-angle LCD screen is simply something you can't live without.

See the two cameras side-by-side here ==> http://digital-photographic-resources.com/cameras/rebelT3iReview.html

Optimum Camera Settings for CANON

Gary Fong, a professional photographer for 20 years, and inventor of the Lightsphere Flash Diffuser, explains how to take your camera off of fully automatic, while keeping safety and creativity to a maximum by adjusting the camera settings. These settings greatly increase consistently correct images, yet give the photographer the ability to have creative control over contrast, ambient light during flash, and more selective focus when outdoors. Intended for photographers from beginning to advanced event photographers

Creative Modes | Digital Photography | 40 D Canon DVD

This is a quick descriptive lesson on the Creative Shooting Modes found on the Canon 40D. These modes are also found on nearly all SLR digital cameras, so it should be helpful to anyone wanting to now. I hope you enjoy it. The complete crash course DVD training on the Canon 40 D can be purchased from this link: michaelthementor.com

Leica D-Lux 5 camera - Which? first look review

The Leica D-Lux 5 is a high-end bridge camera that sports most of the key manual features that keen photographers will be looking for. www.which.co.uk